SOCIAL
Taryn has experience in all facets of social media marketing but specifically in influencer marketing on a paid and organic basis. Additionally, she has extensive experience in email newsletter and instagram story copy writing.
Her experience goes beyond social media marketing but most importantly collaborating with her team internally and externally to create an experience that is both memorable and leaves a lasting impact.
newsletter
Using Klayvio, Newsletter formatting and copy writing is supported by Taryn. On a weekly basis she will upload relevant product SKUs and copy to their targeted segments according to OAK + FORTS weekly drop schedule.
Instagram Stories
Instagram stories are often sourced from reformatted newsletters. Taryn will track impressions and link clicks on a weekly basis across all OAK + FORT channels including home and mens profiles.
In other cases, user generated content is reposted on our stories on our weekly basis to give back to the community and provide styling inspiration to customers.
Influencer marketing
Influencer Marketing is a crucial element of getting brand exposure organically. Taryn has participated in this industry in several ways such as scouting influencers for paid partnerships, event invite lists, and organic content, and ensure she is hitting our regular KPI’s for the year. Additionally, she manages gifting and monitors UGC from said partners.